Missing meta description

Add a compelling meta description (150-160 characters)

Viewport disables zoom — accessibility violation

Remove maximum-scale=1 and user-scalable=no to allow pinch-to-zoom

Heading level skipped:

→

Use sequential heading levels without skipping

1 render-blocking script(s) in

Add async or defer attribute to non-critical scripts

No gzip/brotli compression detected

Enable gzip or brotli compression on the server

Title too short: "adidas" (6 chars)

Use 50-60 characters for optimal search display